Ida is an Editor at Dagens Industri, the largest business media house in the Nordics. Since 2019 she’s the head of Di Digital focusing on tech, startups, investments and entrepreneurship. She hosts her own TV show and podcast "Mitt i bruset" which features key figures in the modern economy. Ida's career began with a passion for computers and programming, later transitioning to art and ultimately journalism. She loves to support the tech community in the New Nordics and has designed the badge for Silicon Valhalla to gather momentum.